Cleveland: 216-486-9450

Media Synthesis, Inc.


Media Synthesis - A Marketing and Advertising Firm Built For The Digital World

Media Synthesis Cleveland OhioFounded in 1995, Media Synthesis is an Ohio-based full-service marketing agency that provides strategic marketing, creative design and advertising solutions to small and mid-sized companies.

Regardless of the project or client, our approach is the same: creative design, clear messaging, a commitment to integrity and quality creative work, and a long term strategy that helps our clients achieve their goals. Short term thinking limits your success, as well as ours.

Our clients rely on us as their go-to supplier for advertising, marketing, and design. We design it - We build it - We maintain and update it. You have the vision, we have the know-how.

With each of our clients, we invest the time and effort to learn where opportunities lie, develop a strategy, design effective solutions, and implement them to help you build a successful future.

We have years of proven success in advertising, print, web design and web development. Let our experience take you from concept through completion - all done as efficiently and effectively as possible.

Although we create across many different media, the common thread throughout, is good design.

Our Approach

Media Synthesis means marketing intelligence

Intelligence about your services, your sales volume, your highest return products, and intelligence about your customers, today and tomorrow.

Our approach is built around your business and your products. We give you the confidence, the knowledge and the ability to act on what you know.

To reach the next level, you need the professionalism, expertise and capacity that Media Synthesis puts at your fingertips.

Consistent results, coordinated messaging, leveraged advertising. Media Synthesis gives you value for your advertising dollar.


July Events

July 11: Customer Service Essentials for Manufacturing - WIRE-Net
July 12: The City Club of Cleveland - Alliance for American Manufacturing
July 25: WIRE-Net Members Picnic - WIRE-Net

August Events

August 25: The Cash Flow Factory AND 10 Keys To A Healthy Business - WIRE-Net

September Events

Septyember 10-12: Content Marketing World 2013 - Cleveland Convention Center, Cleveland, Ohio


Bob ParinaBob Parina has more than 25 years in graphic design, Internet development and marketing, working with clients ranging from new-technology steel manufacturers to the owners of a chain of hair salons. Bob will brand your business with its strengths-strengths that not even you knew it had, but that your customers will. Bob's LinkedIn Profile

Media Synthesis is your single source to a team of the best professional, experienced designers, coders, photographers, printers and data analysts to help your customers know you are the best in your field.


We are growing.

Our success in a tough economy is proof of our approach and is a testament to the trust our clients have placed in us. We are looking to add key members to our team. If you believe in the value of marketing, are committed to the success of others - our clients - and enjoy working in a constantly evolving environment, we want to speak with you.

Review the links below and contact us if the job description should just list your name instead.

Sales Representative


Your company is about your clients.

Help us help you find them. Call right now and get started.

We will be glad to meet with you at your place or ours - whatever is easiest and most convenient for you. Contact us today to arrange an appointment.

774 East 200th Street, Cleveland, Ohio 44119

By Email:

By Phone: 216-486-9450

Strategic Marketing

Strategic PlanningAs the old song goes, if you choose not to decide, you still have made a choice. Rare indeed is the company that does not have to market, and no company survives for long without doing so.

Most companies market without a comprehensive strategy, without a true sense of what works and without any way to distinguish wasted dollars from productive dollars.

Media Synthesis begins with a comprehensive system of interviewing key players in your company, from the executives to the line people, following a structured, documented process that helps you identify your goals, how your production responds to those goals, and where in the market landscape holds the best opportunities for you.

A marketing strategy is the very thing that gives you insight. It tells you where your revenue will be found.

Media Synthesis plans, creates and implements marketing that will reach your audience.

Website Design

Today, the internet is the primary way most people find products and services. Does your website lead your company into new markets?

Coupled with search engine optimization, a successful website requires the talents of an experienced team. Website design, like the internet itself, has become more complicated, and haphazard efforts will give only haphazard results. Media Synthesis understands both the seen and the unseen impressions you convey to your customers, the visible, explicit design of your site and invisible, underlying code.

Media Synthesis creates websites that work as good as they look.

Your website will reduce your sales costs, respond to your marketing calendar, and make sure you are found by your customers.


There are 14 billion searches done every month. When a customer is looking for the products and services you offer, the Web is where they start.

Search Engine Optimization (SEO) is the method of getting your website to rank higher in search engines. The SEO process includes researching keywords, creating unique content, building links and making sure your website meets each search engine's standards. It combines traditional marketing techniques with new technical and cost effective methods.

An effective SEO program requires time, effort, and a strategy. We use only ethical, "white hat" practices. Long-term success is much more valuable than temporary spikes in traffic.

SEO helps businesses:

  • • Drive targeted, relevant traffic to your website
  • • Increase your brand visibility
  • • Increase sales
  • • Maintain long term placement in major search engines
  • • Adapt to the ebb and flow of evolving search patterns

Email Marketing

Email MarketingWhen was the last time you talked to all of your clients at the same time? Email Newsletters are a simple and cost-effective way to reach your existing and potential clients.

Media Synthesis builds powerful Email Marketing Campaigns that work. You are unique from your competitors and deserve more than just a template.

On average, users spend 51 seconds reading an email newsletter. Are they spending it with you or your competitors? We help you survive the high-pressure environment of a crowded inbox.

Email newsletters create a timely communications between customer and company than your website alone. Remind your customers that you are there and what you have to offer.

Start to finish, Media Synthesis handles the entire e-marketing effort. We set-up and verify your email list to minimize bounces and comply with anti-spam measures. We provide you with powerful reporting tools that are easy to understand and always available. You can review statistics to see who has opened your emails, who has not, who unsubscribed, who followed your links, who visited your site, and much more.

Graphic Design

Graphic DesignYou never get a second chance to make a first impression -
Don't blow it

This is as true in business as it is in our personal lives. When people see anything that represents your company; website, business card, a truck in traffic - they form an opinion. It's not even a conscious thought.

We spend the time to get to know the 'who' and 'what' of your company, so we can create a strong public face for your business. We work directly with company executives to insure that the graphic design fits your company. The investment you make in an effective logo today is one that will pay dividends for years to come.

We Listen - The first and most important step. We begin each project by developing a solid understanding of your needs.

We Design - First come the ideas, then the design. Strong ideas enables us to create solutions that communicate an effective message.

We Refine - We present initial designs, discuss them with you, and incorporate your feedback.

We Deliver - Different formats, different sizes, different resolutions - we take care of them all for you.

Social Media

Social Media

Social Media is happening now. Are You Part of the Conversation?

Social Media now accounts for 22 percent of all time spent online, compared to 2.6 percent on current events and news. Facebook has more than 800 million active users, and hundreds of thousands of them are in your market.

Social Media Marketing (SMM) is currently one of the most cost-effective ways of promoting your business. You can interact with your customers on a personal level, regularly reminding them you are there, by simple, low cost use of social networking sites such as LinkedIn, Facebook, Twitter, and Google+. Social media integrates the benefits of modern technology with the most traditional method of advertising: personal interaction. In today's world of "likes", "tweets", "connections", there are millions of potential customers signed in and ready to explore your website or services.

Take Advantage of Social Media - A logical social media strategy for your business drives productive traffic to your website. Just as important, social media takes your company to your customers' websites, to their Facebook pages, to their LinkedIn accounts, to wherever they happen to be.

Media Synthesis acts as your social media marketer, with regular, effective reminders that your company fills your customers' needs.

Print Design

Media Synthesis specializes in turning the printed word and image into a selling tool for your business. Whether you're in the market for a direct mail campaign, brochure, catalog or a corporate identity, we work with you to create that powerful message.

Print is still an important component in any successful marketing program. While the internet has become the primary medium, the printed page carries a certain gravitas the electronic image cannot.

If direct mail is involved, we work directly with the mailing house to get your postcards or other pieces delivered effortlessly, on time and on budget. When you work with Media Synthesis, you can relax knowing that from concept to delivery, your work is handled by experienced professionals.

There is an art to the printed page

Our graphic designers were trained in, and have worked with, the traditional tools of design. The world we all live in has transitioned to a digital workflow, from the software to create the design to the press which turns it into reality. The key to the whole process is the person who turns your specific marketing message into a compelling, tangible printed piece. The final result hinges on the talent and experience of the graphic designer working for you. This isn't our first rodeo - this is our craft and our trade.

Photo & Video

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Only the best photo and video images will do. Few things ruin an otherwise effective campaign faster than amateur images. Sure - you snapped that picture with your cell phone, and it looks like it. Our brains are visual above everything else, and we respond to what we see.

Media Synthesis respects the image, and understands what a powerful tool it is for you. We combine traditional photography skills with the latest equipment and skills available. We understand light and composition, and how important they are to your products. Our photographers and production team are artists who deliver their art to your business.

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Whether it's a mere viral video on social media or an entry in your trade and professional association annual conference, Media Synthesis provides you with video you will be proud of and that your customer will remember.

Banners & Signage

Whether you are in your corporate offices, the conference room, the showroom or the factory, nothing says competence and confidence as effective, professional signage that conveys the thoughtful image of your company, the utility of your products and services and the ways in which you make your customers' lives better than effective, professional signage.

And when you leave your home for a conference or an event in the park, you take your image with you and use the opportunity to make that first impression on new friends and new customers. Quality, confidence and usefulness. That's the impression you want your customers to have first and last, and Media Synthesis will make sure of it.